For the first time, the final match of Libertadores da América was going to be broadcast by SBT, the number 2 TV network in Brazil. We had to attract audience to the game’s prime time and communicate it would be an open broadcast to everybody.

By the irony of fate, Christ The Redeemer is facing the opposite direction and had never watched a game in Maracanã. Until now: on the final match, we built a giant screen exclusively for Him to watch the game. An unprecedented entertainment activation that brought epic results to the brand and proved that on SBT the game is for everybody. Literally.